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Building bridges for healthier communities
  Winter 2017  
  Building a healthier world one community at a time  
 

 

Floyd Green
A message from
Floyd Green,
Vice President of Community Relations & Urban Marketing

A note from Floyd
It’s hard to believe we are already nearing the end of the first quarter.  The Community Relations & Urban Marketing team continues to strategize on the many ways we can collaborate across the enterprise and with our community partners.  Our goal is to enhance the Aetna brand and forge strategic partnerships that support Aetna’s business objectives.  Our commitment is solid and helps to create a healthier world.

Coming soon, we will deliver enhanced stories from more locations across the country.  We will share incredible results and the impact our community partners are making in communities where we live, work and play.

We all are excited about the future and look forward to sharing it with you.
– Floyd
 

  Celebrating our own  
 

We are pleased to note that the high school intern for the CRUM team, Jazaira Perez Acevedo, was singled out for a community honor.

Yard Goats, Hartford’s new minor league baseball team, gave Jaz their ‘Community Service Award,’” said Deb Corbin, executive assistant.  “It’s great to see the next generation demonstrating such a spirit of commitment to the community.”

  Feeding DC’s needy  
 

Aetna’s Capital-Area Volunteer Council staffed an event for SOME (So Others Might Eat), an interfaith, community-based organization in Washington, DC.

“Our volunteers served breakfast and lunch to dozens of SOME clients,” said Tanya Hall, Regional Director, Northeast and Mid-Atlantic.  “This was a great way to kick off the Thanksgiving week, making a difference for both for those serving and those they served.”

 
  Buzzing Around for Our Customers  
 

The Aetna Customer Center team provided the highest level of customization to Deseret Mutual Benefit Administrators and The Church of Jesus Christ of Latter-day Saints, an Aetna International customer, who has visited the Customer Center several times.

“We created many personalized marketing touches,” noted Tonya Bradley, Briefing Manager.  “Every aspect of the meeting demonstrated our commitment to the customer – from multimedia, room décor, brand messaging, and a celebratory beehive cake.”

 
  Talking to Hispanic business leaders  
 

We were a sponsor of the National Convention of the U.S. Hispanic Chamber of Commerce (USHCC), held in Miami, FL.

“This event allowed us to interact with Hispanic business owners, executives, and members from over 200 local Hispanic Chambers nationwide,” said Clemente González, Regional Director, West.  “Not only did the Aetna brand gain prominence with this group, an Aetna medical director participated on the panel for the health care workshop and interacted with attendees, as well.

 
  Participating in events and conferences nationwide  
 

We sponsor and participate in numerous tradeshows and events across the country to help spread the word about how Aetna is encouraging people to live healthier lives.  In the fourth quarter, the Event and Tradeshow team planned and executed 12 events and tradeshows, engaging both businesses and consumers in the Aetna brand.

Here are a few highlights:

Connecticut:  We were a Gold Sponsor of the annual SIMposium, held at the Mohegan Sun resort in Connecticut.  This event is attended by more than 800 members of the Society for Information Management, highly regarded as the premier network for IT leadership.

“We raised awareness of the Aetna brand by sponsoring the Monday luncheon and a general session,” said Carol Smurra, Marketing Manager.  “We also included Aetna’s leadership in the technology space, with a breakout session featuring Claus Jensen, Aetna’s Chief IT Architect.”

Orlando, FL:  We partnered with Aetna’s Office of Diversity to be one of the companies sponsoring the Out & Equal Workplace Summit, a three-day global conference of those leading the movement for LGBT leadership.

“This event features hundreds of educational opportunities, as well as a wealth of networking for LGBT leaders and their allies,” said Maria Rucci, Marketing Manager.  “It puts Aetna on the international stage, spotlighting our support for equality.”

Washington, DC:  For the 9th year in a row, Aetna was a sponsor of the Marine Corps Marathon, the 8th largest marathon in the world.

“With more than 30,000 runners and 100,000 spectators, this event is a huge opportunity to show our support for the military,” said Robyn Duval, Sr. Director, Tradeshows & Events.“It’s also a great opportunity to showcase the Aetna brand and to lend encouragement to consumers on their road to health journey.”

 
  Continuing the mission of MLK  
 

The Institute for the Advancement of Multicultural & Minority Medicine (IAMMM) is a non-profit organization focused on eliminating health disparities among under-represented and underserved multicultural communities.

“Each year, this group awards an individual with the Martin Luther King, Jr. Legacy Award for National Service,” said Miguel Centeno, Sr. Director, Community Relations. “And this year, our very own Floyd Green was honored with this award. Congratulations, Floyd!”
  Growing a ‘stache to raise come cash  
 

November has been renamed “Movember,” a global movement to raise funds and awareness for men’s health. Aetna employees gladly participated in this hair-raising event, raising $15,000 from 100 team members.

“This movement started with 30 guys in Australia 2003 and has grown to more than 5 million ‘Mo Bros’ and ‘Mo Sistas’ across the globe,” said Brenda Pabon, CRUM Program Consultant. “We were thrilled to support their work, which is focused on prostate cancer, testicular cancer, and mental health and suicide prevention.”

 
  Helping out at home  
 

While we proudly participate in events and sponsorships across the country, we have a soft spot for our hometown of Hartford. Following are highlights of our recent activities in Aetna’s own neighborhood.

Putting on purple
More than 18 of Aetna’s offices across the country participated in “Put Your Purple On” to raise awareness of pancreatic cancer. And the skies over Hartford donned the color, as well, with the copula of our corporate headquarters lit in purple all month.

“Employees from across the country not only donned purple, but they shared their stories in an online blog,” said Lynn Ferdman, CRUM Program Consultant. “We raised awareness and helped create a community among our employees whose families have been touched by this devastating disease.”

Celebrating 50 years of mentoring
We helped sponsor the 50th Anniversary Gala of Nutmeg Big Brothers Big Sisters, held at the historic Society Room in Hartford.

“This event not only celebrated an impressive 50-year record, it helped raise funds to ensure that the group’s work will continue for many years to come,” said Chris Montross, Sr. Director, Corporate Community Investments/Employee Programs.

Promoting inclusion through sports
Our Hartford headquarters hosted the Unified Sports® Youth Leadership Summit, gathering more than 500 middle and high school students, educators and guests. The event featured an award ceremony for 31 schools given the first-ever national recognition as Unified Champion Banner Schools. There also were workshops and a keynote address from John Franklin Stephens, an actor with Down syndrome.

“Unified Sports pairs people with and without intellectual disabilities in athletic competition,” said Brenda Pabon. “It’s a great way to break down stereotypes and a real path to friendship and understanding.”
 
  Promoting family health  
 

We staffed a booth at the “Neighbors Keeper” Family Health Day in Woodbridge, VA.

In support of the new Care Model Team, Community Relations supported their presence at this annual community event.  “Held in Northern VA, this was a prime opportunity to showcase the Innovation Health brand, products and services. We sponsored a chair massage at our booth and it was a real hit with attendees”, said Tanya Hall.

 
  Suiting up for success in Scottsdale  
 

We sponsored the “Suits for the Stars” Gala in Scottsdale, AZ. This event is the largest fundraiser for the Phoenix area’s Dress for Success, whose mission is to empower women to achieve economic success.

“This was not only a great cause, but a terrific branding opportunity for Aetna with the group’s more than 4,000 donors,” said Clemente Gonzalez. “It also was a chance for our Sales & Service colleagues to engage local brokers and clients.”

 
  Promoting fitness in Orlando  
 

The 40th anniversary of the OUC Orlando Half Marathon saw more than 6,000 runners and Aetna was a proud sponsor.

“The race is a highlight of the running season, with a course that runs right through downtown,” said Laurel Levy, Regional Director, Southeast. “Not only does it help get the Aetna name in front of lots of locals, but participants from 35 states and 14 countries.”
 
  Growing healthy, wealthy and wise in New Orleans  
 

We helped 100 Black Men of New Orleans with their Youth Activity and Encouragement Day. The event, entitled “Growing Healthy, Wealthy and Wise,” featured both the U.S. Army Fitness Challenge and a STEM (science, technology, engineering, math) workshop.

“This event is another demonstration of the 100’s goal to raise awareness and promote behavior change to help black men lead healthier lives,” said Laurel Levy, Regional Director, Southeast. “That’s a goal we’re happy to support.”
  Welcoming guests from around the world  
 

The Aetna Customer Center collaborated with the Aetna International marketing team to create a comfortable environment for Taikang, a Chinese speaking guest, for their three-day visit.

“From language translation to welcome messaging, meeting materials, multimedia and hotel hospitality bags, we worked to create a memorable and meaningful experience for these important guests,” commented Larry Gallmeier, Customer Center Director.
 

Floyd W. Green, III
Vice President of Community Relations & Urban Marketing 
GreenF@aetna.com
860.273.8523

Debra P. Corbin (Deb)
Executive Assistant
CorbinD@aetna.com
860.273.0832

Miguel Centeno
Senior Director, Community Relations
CentenoM@aetna.com
212.457.0440

Lisa Chace
Marketing Manager
ChaceL@aetna.com
508.439.3565

Robyn Duval
Senior Director, Tradeshows &  Events
DuvalR@aetna.com
770.346.2153

Larry Gallmeier
Senior Director, Aetna Customer Center
GallmeierL@aetna.com
860.273.4427

Clemente González
Regional Director, West
GonzálezC3@aetna.com
714.972.3220

Tanya Hall
Regional Director, Northeast & Mid-Atlantic
HallT3@aetna.com
973.524.1183

Steve Lindquist
Operations Manager, Aetna Customer Center
LinquistS@aetna.com
860.273.5586

Laurel Levy
Regional Director, Southeast
LevyL@aetna.com
770.346.5142

Christopher (Chris) Montross
Senior Director, Corporate Community Investments/Employee Programs MontrossC@aetna.com
860.273.7580

Brian Swanson
Marketing Manager
SwansonB@aetna.com
860.273.2007

 
 

 
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